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Average Unit Price Rises: the Consumption Structure Changes and Tires Shift to Larger Sizes

The tire (tyre) industry has undergone structural changes. In the future, automobile tires will gradually move toward larger sizes. According to a survey by Tire(Tyre) Business Network:


In 2017, the most popular tire (tyre) specification in the United States was 205/55 R16. Among the top ten, 17-inch and above tires accounted for 5 seats;


In 2018, the most popular tire(tyre) specification in the United States became 225/65 R17. Among the top ten, 17-inch and above tires were upgraded to 6 seats;


In 2019/2020, the most popular tire (tyre)specification in the United States is still 225/65 R17. Among the top ten, 17-inch and above tires have been upgraded to 7 seats.


Chart: U.S. car tires popular specifications move towards larger sizes


Ranking
2020201920182017
1225/65 R17225/65 R17225/65 R17205/55 R16
2205/55 R16275/55 R20205/55 R16215/60 R16
3215/55 R17205/55 R16215/60 R16225/65 R17
4215/60 R16265/70 R17215/55 R17215/55 R17
5195/65 R15215/55 R17195/65 R15195/65 R15
6225/50 R17225/50 R17265/70 R17265/70 R17
7275/55 R20215/60 R16275/55 R20225/60 R16
8235/60 R18235/60 R18225/50 R17225/50 R17
9265/70 R17195/65 R15225/60 R16275/55 R20



10225/60 R17235/65 R17225/55 R17245/75 R16
Number of tires 17 inch and above7765
Number of tires under 17 inches3345


Here is an analysis of tyre manufacturing business


The tyre manufacturing business is undergoing a structural shift, with the future of automotive tires gradually moving to larger sizes. The following are the results of the survey according to Tire (Tyre) Business Network.


The most popular tire(tyre) size in China in 2018 is 205/55 R16, and among the top ten, 17-inch and above tires account for six seats.


In 2020, the most popular tire(tyre) size in China is 225/55 R18, in the top ten, 17-inch and above tires accounted for 7 seats.


Chart: China's car tires popular specifications towards large size


Ranking202020192018
1225/55 R18205/55 R16205/55 R16
2215/55 R17215/55 R17215/55 R17
3225/60 R18 215/60 R17225/65 R17
4205/55 R16225/60 R18265/65 R17
5205/60 R16245/70 R16195/65 R15
6235/55 R18215/50 R17225/60 R18
7215/60 R17205/60 R16215/50 R17
8195/70 R15235/55 R19185/65 R15
9235/50 R19225/65 R17205/60 R16
10215/50 R17205/50 R17225/60 R17
Number of tires 17 inch and above776
Number of tires under 17 inches334


The tire  (tyre)industry has undergone structural changes. Under the influence of COVID-19, tire sales will generally decline in 2020. However, the decline of large-size tires is relatively small, and the consumption structure continues to shift to large-size tires:


In 2020, the American Tire (Tyre) Manufacturers Association's sales of 17-inch and larger tires in the American market will only drop by 9%, while the sales of tires below 17-inch will drop by 18%;


In 2020, the sales of 17-inch and above tires in the European and Turkish markets by members of the European Tire (Tyre)and Rubber Manufacturers Association decreased by only 6%, while the sales of tires below 17-inch decreased by 15%.


Chart: The decline in sales of 17-inch and above tires in 2020 is less than that of tires below 17 inches



2020Q42019Q4202020192018
Member of American Tire Manufacturers Association (17 inches and above)-5%+5%-9%+6%+7%
Member of American Tire Manufacturers Association (17 inches and below)-10%-8%-18%-8%-11%
Total Number
-7%0%-12%0%+3%
European Tire and Rubber Manufacturers Association (17 inches and above)1%+10%-6%+7%+9%
European Tire and Rubber Manufacturers Association (17 inches and below)-7%-6%-15%-7%-3%
Total Number-5%-2%-12%-3%+1%


Chart: Bridgestone's sales of industrial and mining tires and large-size tires in 2020


Industrial and Mining TiresPassenger car tires (18 inches and above)
Tire SizeMarket Type20202019
20202019
OversizedOriginal and Replacement Markets/2%Original and Replacement Markets-0.10.06
Replacement Market-17%2%
Large sizeOriginal and Replacement Markets-20%-2%Replacement Market-0.010.1
Replacement Market-13%6%


Chart: Goodyear's large-size tire(tyre)sales in 2020


17 inch and above tires202020192018
U.S. replacement market-18%+10%+12%
Replacement markets in Europe and Turkey-14%+4%+12%


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