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Global Tire Companies Continue to Divide, China's Tire Share Gradually Increased

The market share of leading global tire (tyre)companies is showing a downward trend: Michelin's market share was 15.0% in 2019, a slight increase of 0.2% compared to 2010. Bridgestone's market share was 14.6%, down 1.5%. Goodyear's market share was 8.2%, down 3 percentage points.


The market share of other tyre (tyre) manufacturers, including leading Chinese tire (tyre)companies, is gradually increasing. In 2019, it was 36.9%, an increase of 6.9% compared to 2010.


Graph: Global tire(tyre) leader's market share is on a downward trend


Global Tire Companies Continue to Divide, China's Tire Share Gradually Increased


Michelin (米其林) Bridgestone (普利司通) Goodyear (固特异) Medium tire(tyre) manufacturer (中型轮胎制造商) Other tire(tyre) manufacturers (其他轮胎制造商)


In 2020, the sales of Bridgestone tires fell, resulting in a decrease of 169 billion yen in operating profit.


Global Tire Companies Continue to Divide, China's Tire Share Gradually Increased


Global Tire Companies Continue to Divide, China's Tire Share Gradually Increased


Graph: Bridgestone's tires passenger car and truck tire (tyre)sales declined in 2020


AreasPassenger Car Tires(2020)Passenger Car Tires(2019)Passenger Car Tires(2018)Truck Tires(2020)Truck Tires(2019)Truck Tires(2018)
Original and Replacement Markets
Global-16%-4%0%-13%-4%+4%
Original Market
Japan-18%+1%+5%-12%-4%0%
North America-24%-10%+11%-36%0%+29%
Europe-19%0%+2%-20%-12%+22%
China/Asia-Pacific-23%-5%+5%-32%-11%+10%


Replacement Market
Japan-13%-2%+1%-13%0%-2%
North America-14%-2%-6%+2%-9%-1%
Europe-11%-5%+1%-11%0%+4%
China/Asia-Pacific-13%-8%-10%-11%-9%-7%


Michelin's decline in sales in 2020 significantly affects the performance of tyre brands

Global Tire Companies Continue to Divide, China's Tire Share Gradually Increased

In 2019, the overall sales of Michelin tires declined slightly. Under the influence of the epidemic, sales in 2020 will drop sharply:


Passenger car and light truck tires: OE demand in various regions has dropped sharply; the replacement market in other regions except North America has declined.


Truck tires: OE demand in all regions has declined; the replacement market in other regions except Europe is weak.


Global Tire Companies Continue to Divide, China's Tire Share Gradually Increased


Graph: Michelin tire (tyre) sales continue to decline


2019/2018Europe (Including Russia and Commonwealth of Independent States)Europe (Excluding Russia and Commonwealth of Independent States)North AmericaSouth AmericaAsia (Excluding China and India)ChinaAfrica/India/the Middle EastTotal Number
Passenger Car and Light Truck Tires
Original Tires-5%-5%-4%-4%-7%-9%-17%-6%
Replacement Tires-2%-2%+2%+2%+2%+4%-2%0%
Truck Tires
Original Tires-9%-10%+1%+22%+1%+2%-31%-4%
Replacement Tires+3%+2%-13%-1%-1%-1%-2%-2%


2020/2019Western and Central EuropeEastern EuropeNorth AmericaSouth AmericaAsia (Excluding China and India)ChinaAfrica/India/the Middle EastTotal Number
Passenger Car and Light Truck Tires
Original Tires-23%-15%-21%-31%-18%-4%-23%-17%
Replacement Tires-11%-14%-9%-22%-12%-6%-17%-11%
Truck Tires
Original Tires-18%-6%-28%-17%-28%+33%-48%+1%
Replacement Tires-5%0%-3%-10%-13%-11%-15%-10%


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