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The market share of leading global tire （tyre）companies is showing a downward trend: Michelin's market share was 15.0% in 2019, a slight increase of 0.2% compared to 2010. Bridgestone's market share was 14.6%, down 1.5%. Goodyear's market share was 8.2%, down 3 percentage points.
The market share of other tyre (tyre) manufacturers, including leading Chinese tire （tyre）companies, is gradually increasing. In 2019, it was 36.9%, an increase of 6.9% compared to 2010.
Graph: Global tire（tyre） leader's market share is on a downward trend
Michelin (米其林) Bridgestone (普利司通) Goodyear (固特异) Medium tire（tyre） manufacturer (中型轮胎制造商) Other tire（tyre） manufacturers (其他轮胎制造商)
In 2020, the sales of Bridgestone tires fell, resulting in a decrease of 169 billion yen in operating profit.
Graph: Bridgestone's tires passenger car and truck tire （tyre）sales declined in 2020
| Areas | Passenger Car Tires(2020) | Passenger Car Tires(2019) | Passenger Car Tires(2018) | Truck Tires(2020) | Truck Tires(2019) | Truck Tires(2018) |
| Original and Replacement Markets | ||||||
| Global | -16% | -4% | 0% | -13% | -4% | +4% |
| Original Market | ||||||
| Japan | -18% | +1% | +5% | -12% | -4% | 0% |
| North America | -24% | -10% | +11% | -36% | 0% | +29% |
| Europe | -19% | 0% | +2% | -20% | -12% | +22% |
| China/Asia-Pacific | -23% | -5% | +5% | -32% | -11% | +10% |
| Replacement Market | ||||||
| Japan | -13% | -2% | +1% | -13% | 0% | -2% |
| North America | -14% | -2% | -6% | +2% | -9% | -1% |
| Europe | -11% | -5% | +1% | -11% | 0% | +4% |
| China/Asia-Pacific | -13% | -8% | -10% | -11% | -9% | -7% |
In 2019, the overall sales of Michelin tires declined slightly. Under the influence of the epidemic, sales in 2020 will drop sharply:
Passenger car and light truck tires: OE demand in various regions has dropped sharply; the replacement market in other regions except North America has declined.
Truck tires: OE demand in all regions has declined; the replacement market in other regions except Europe is weak.
Graph: Michelin tire （tyre） sales continue to decline
| 2019/2018 | Europe (Including Russia and Commonwealth of Independent States) | Europe (Excluding Russia and Commonwealth of Independent States) | North America | South America | Asia (Excluding China and India) | China | Africa/India/the Middle East | Total Number |
| Passenger Car and Light Truck Tires | ||||||||
| Original Tires | -5% | -5% | -4% | -4% | -7% | -9% | -17% | -6% |
| Replacement Tires | -2% | -2% | +2% | +2% | +2% | +4% | -2% | 0% |
| Truck Tires | ||||||||
| Original Tires | -9% | -10% | +1% | +22% | +1% | +2% | -31% | -4% |
| Replacement Tires | +3% | +2% | -13% | -1% | -1% | -1% | -2% | -2% |
| 2020/2019 | Western and Central Europe | Eastern Europe | North America | South America | Asia (Excluding China and India) | China | Africa/India/the Middle East | Total Number |
| Passenger Car and Light Truck Tires | ||||||||
| Original Tires | -23% | -15% | -21% | -31% | -18% | -4% | -23% | -17% |
| Replacement Tires | -11% | -14% | -9% | -22% | -12% | -6% | -17% | -11% |
| Truck Tires | ||||||||
| Original Tires | -18% | -6% | -28% | -17% | -28% | +33% | -48% | +1% |
| Replacement Tires | -5% | 0% | -3% | -10% | -13% | -11% | -15% | -10% |
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