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Global Tire Companies Continue to Divide, China's Tire Share Gradually Increased

The market share of leading global tire (tyre)companies is showing a downward trend: Michelin's market share was 15.0% in 2019, a slight increase of 0.2% compared to 2010. Bridgestone's market share was 14.6%, down 1.5%. Goodyear's market share was 8.2%, down 3 percentage points.


The market share of other tyre (tyre) manufacturers, including leading Chinese tire (tyre)companies, is gradually increasing. In 2019, it was 36.9%, an increase of 6.9% compared to 2010.


Graph: Global tire(tyre) leader's market share is on a downward trend


tire-downward-trend.jpg


Michelin (米其林) Bridgestone (普利司通) Goodyear (固特异) Medium tire(tyre) manufacturer (中型轮胎制造商) Other tire(tyre) manufacturers (其他轮胎制造商)


In 2020, the sales of Bridgestone tires fell, resulting in a decrease of 169 billion yen in operating profit.


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Graph: Bridgestone's tires passenger car and truck tire (tyre)sales declined in 2020


AreasPassenger Car Tires(2020)Passenger Car Tires(2019)Passenger Car Tires(2018)Truck Tires(2020)Truck Tires(2019)Truck Tires(2018)
Original and Replacement Markets
Global-16%-4%0%-13%-4%+4%
Original Market
Japan-18%+1%+5%-12%-4%0%
North America-24%-10%+11%-36%0%+29%
Europe-19%0%+2%-20%-12%+22%
China/Asia-Pacific-23%-5%+5%-32%-11%+10%


Replacement Market
Japan-13%-2%+1%-13%0%-2%
North America-14%-2%-6%+2%-9%-1%
Europe-11%-5%+1%-11%0%+4%
China/Asia-Pacific-13%-8%-10%-11%-9%-7%


Michelin's decline in sales in 2020 significantly affects the performance of tyre brands

tire-downward-trend-3.jpg

In 2019, the overall sales of Michelin tires declined slightly. Under the influence of the epidemic, sales in 2020 will drop sharply:


Passenger car and light truck tires: OE demand in various regions has dropped sharply; the replacement market in other regions except North America has declined.


Truck tires: OE demand in all regions has declined; the replacement market in other regions except Europe is weak.


tire-downward-trend-4.jpg


Graph: Michelin tire (tyre) sales continue to decline


2019/2018Europe (Including Russia and Commonwealth of Independent States)Europe (Excluding Russia and Commonwealth of Independent States)North AmericaSouth AmericaAsia (Excluding China and India)ChinaAfrica/India/the Middle EastTotal Number
Passenger Car and Light Truck Tires
Original Tires-5%-5%-4%-4%-7%-9%-17%-6%
Replacement Tires-2%-2%+2%+2%+2%+4%-2%0%
Truck Tires
Original Tires-9%-10%+1%+22%+1%+2%-31%-4%
Replacement Tires+3%+2%-13%-1%-1%-1%-2%-2%


2020/2019Western and Central EuropeEastern EuropeNorth AmericaSouth AmericaAsia (Excluding China and India)ChinaAfrica/India/the Middle EastTotal Number
Passenger Car and Light Truck Tires
Original Tires-23%-15%-21%-31%-18%-4%-23%-17%
Replacement Tires-11%-14%-9%-22%-12%-6%-17%-11%
Truck Tires
Original Tires-18%-6%-28%-17%-28%+33%-48%+1%
Replacement Tires-5%0%-3%-10%-13%-11%-15%-10%


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