How to Become a Great Tyre Dealer?

In the tyre industry, tyre dealers are like generals, leading retailers to work hard in the tyre market. A good tyre dealer is very important to a tyre brand. It's not difficult for a tyre dealer to become a great dealer, as long as you actively use modern thinking to make your brand.

Ⅰ. Excellent tyre dealers should be committed to brand operation

Brand operation of tyres is an inevitable trend, and only by dedicating to brand operation can it be stronger. The brand operation of tyres is not just a matter for tyre manufacturers. With the help of it, it can generate potential energy and promote dealers to become bigger and stronger. The brand of tyres is the secret to a dealer's profitability.

Ⅱ. Excellent tyre dealers should be committed to win-win with tyre manufacturers

To build a win-win relationship between tyre manufacturers and tyre dealers. Because the win-win cooperation between tyre manufacturers and tyre dealers is the need for brand development. The win-win cooperation between tyre manufacturers and tyre dealers is the need of market changes, and the win-win cooperation between the two is the need for benefit sharing.

Ⅲ. Excellent tyre dealers should be committed to improving the degree of specialization

1. The professional attitude that an excellent tyre dealer should have: attitude is more important than ability, bid farewell to the era of self-employed, look at yourself with a development perspective, start tyre company operation, look at the headquarters with a learning perspective, and learn to keep pace with the times .

2. The professional spirit that an excellent tyre dealer should have: professionalism, daring to be responsible, professional image, innovative spirit, collaborative spirit and standardized operation.

3. Excellent tyre dealers should improve their professional ability: overall thinking ability, continuous learning ability, serious execution ability, and standardized management ability.

Ⅳ. Excellent tyre dealers should be committed to increasing terminal sales

Dealers should do a good job of visual marketing and rely on terminal image to increase sales. Dealers need to improve sales skills and rely on professional skills to increase sales.

1. Improve tyre sales from four "rates" (store entry rate, transaction rate, joint rate, average customer unit price)

2. Terminal consultative sales skills

3. Six major strategies for terminal sales

4. Value Marketing

5. Prop marketing

6. tyre talk and right to speak marketing

7. Concept Marketing

8. Experiential Marketing

Ⅴ. Excellent tyre dealers should strive to strengthen terminal construction

The terminal wins, how to correctly build the terminal:

1. Do a good job in tyre market research and layout planning;

2. Analyze tyre sales competitors and confirm benchmarking objects;

3. Analyze market capacity and formulate layout strategies;

4. Start the model market and achieve gradual and comprehensive development;

5. Organize matching personnel and rely on team battles;

6. Reasonable construction of terminals to quickly occupy the tyre market;

7. Seek regional breakthroughs and create a light house effect.

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